The core of the business as its foundation
It is believed that any business is simply the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”, the…

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Proper development of the dealer network
The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence…

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Post-industrial economy.
In some places, for example, in the deaf Amazonian tribes, there is still a neolithic economy, and in some places, for example, in developed countries, there is already a post-industrial…

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attract new customers.

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How to sell a startup and get rich

You can sell an idea only if you translate it into a project or, in other words, a startup. So the potential buyer will be able to get a visual representation of her. If you propose a “bare idea”, then it is unlikely to interest anyone, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its basis.

The project just allows us to clarify these and other issues, to clothe everything in a symbolic and visual form. Selling a finished project is not an easy task, but at the same time it is quite an interesting and often profitable activity. To carry out the sale of a project you need to know the marketing and technology that will allow you to do this, as well as have certain skills. Continue reading

Whether or not marketing is necessary for the business is up to you

Marketing is generally such an interesting thing that it is not clear when it is and when it is not. Take a business like a car service. A car service has clients, like, in general, any other business. Customers are different. There are completely strangers and such customers are assigned the maximum price. But there are also familiar people who are often offered a lower price by acquaintance. In turn, there are very good friends, friends and relatives.

Such customers are usually offered the lowest price. Continue reading

How to get around competitors to earn maximum money

How to get around competitors to earn maximum money? It is generally believed that simply offering the best product or service is enough. As practice shows, this is not enough. It is too little. The bottom line is that a product is a way to realize an idea. And usually that version of the idea that is relevant at the moment is already implemented with the help of some product. You can imagine that there is a computer with a USB port that is already taken.

Insert a USB flash drive into such a computer does not work. Similarly, the consumer has nowhere to “insert” a new product if the idea has already been implemented using another product. A new product may become necessary only if the previous product fails, and this is a very long process, so you will not get around competitors. Therefore, to get around the competition, you need something else. Continue reading

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How to attract new customers
The first event consists in a detailed description of the product and highlighting its characteristics. This event is necessary because usually the goods are considered on the one hand, from…

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Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else's benefit only if he is motivated to do so. Such, however, is…

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Attack marketing
It turns out that it is possible to attack effectively only if the uninterrupted production of ammunition is organized. But for ammunition, raw materials are needed, which in marketing are…

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Small Business Optimization
Optimization of small business allows you to achieve "inclusion of light in a dark room." In order to “turn on the light in a dark room” and turn all your…

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