The core of the business as its foundation
It is believed that any business is simply the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”, the…

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Customer retention strategy is profitable
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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Business is not going
Business does not go when there is no one to buy goods or services. If you decide to go fishing and choose a lake where there is no fish, you…

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dealers

Proper development of the dealer network

The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence of this type is in the formula “money – goods – money.” They have money, they invest it in goods in order to sell it to earn more money. Money is their main resource to which they seek the best use.

The second type is sellers. The essence of this type lies in the scheme “sales – goods – sales.” They differ from the first type in that, first of all, they invest not their money, but their ability to sell. Ability to sell their basic competence and the main resource to which they are looking for the best application. In fact, having become dealers, they monetize their selling skills. Continue reading

Proper development of the dealer network
The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence…

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Small Business Optimization
Optimization of small business allows you to achieve "inclusion of light in a dark room." In order to “turn on the light in a dark room” and turn all your…

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Beautiful slogan is the key to success
Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars.…

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Customer retention strategy is profitable
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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