first of all
Proper development of the dealer network
The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence of this type is in the formula “money – goods – money.” They have money, they invest it in goods in order to sell it to earn more money. Money is their main resource to which they seek the best use.
The second type is sellers. The essence of this type lies in the scheme “sales – goods – sales.” They differ from the first type in that, first of all, they invest not their money, but their ability to sell. Ability to sell their basic competence and the main resource to which they are looking for the best application. In fact, having become dealers, they monetize their selling skills. Continue reading
The core of the business as its foundation
It is believed that any business is simply the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is short, concise, reflecting only the main points and each businessman can modify it at his discretion and for his own market.
The core of the business as its foundation
In fact, the “business engine” is just the algorithm by which the businessman’s head works. Continue reading
Urgently need customers? There is a recipe!
There are situations when customers are needed quickly, urgently and most importantly – as cheaply as possible, and preferably even free. Such situations at one time or another are faced by 100% of companies. Someone faces when opening a business, someone a year after opening, someone 5 years after opening, and some later. The fact that everyone is familiar with the situation of lack of customers allows us to say that the urgent need for customers is a normal working moment, and not something extraordinary.
The situation is working, but very unpleasant, because with a lack of customers there are many problems, because any business has fixed costs that must be covered so as not to go broke. The main problem with a lack of customers is a lack of money. Continue reading
