Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else's benefit only if he is motivated to do so. Such, however, is…

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Next Generation Business
About 200 years ago, industry was a new generation of business that generated fabulous incomes. Now this is far from the case. Take any product, starting from nails, ending with…

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How to build an effective business
Knowing these points, you can build an effective business and minimize risk. Accordingly, the basics of doing business are knowing how to draw promising ideas, knowing how to translate ideas…

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Proper development of the dealer network

The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence of this type is in the formula “money – goods – money.” They have money, they invest it in goods in order to sell it to earn more money. Money is their main resource to which they seek the best use.

The second type is sellers. The essence of this type lies in the scheme “sales – goods – sales.” They differ from the first type in that, first of all, they invest not their money, but their ability to sell. Ability to sell their basic competence and the main resource to which they are looking for the best application. In fact, having become dealers, they monetize their selling skills. Continue reading

The core of the business as its foundation

It is believed that any business is simply the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is short, concise, reflecting only the main points and each businessman can modify it at his discretion and for his own market.

The core of the business as its foundation

In fact, the “business engine” is just the algorithm by which the businessman’s head works. Continue reading

Urgently need customers? There is a recipe!

There are situations when customers are needed quickly, urgently and most importantly – as cheaply as possible, and preferably even free. Such situations at one time or another are faced by 100% of companies. Someone faces when opening a business, someone a year after opening, someone 5 years after opening, and some later. The fact that everyone is familiar with the situation of lack of customers allows us to say that the urgent need for customers is a normal working moment, and not something extraordinary.

The situation is working, but very unpleasant, because with a lack of customers there are many problems, because any business has fixed costs that must be covered so as not to go broke. The main problem with a lack of customers is a lack of money. Continue reading

Customer retention strategy is profitable
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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Pseudo-postindustrial business world
In fact, now it’s not the post-industrial world, but a different one. It can be called in different ways: pseudo-post-industrial, near-post-industrial, sub-post-industrial, semi-post-industrial. In fact, the industrial, or even more…

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Business is not going
Business does not go when there is no one to buy goods or services. If you decide to go fishing and choose a lake where there is no fish, you…

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Customer retention strategy is profitable
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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