How to get around competitors to earn maximum money? It is generally believed that simply offering the best product or service is enough. As practice shows, this is not enough. It is too little. The bottom line is that a product is a way to realize an idea. And usually that version of the idea that is relevant at the moment is already implemented with the help of some product. You can imagine that there is a computer with a USB port that is already taken.
Insert a USB flash drive into such a computer does not work. Similarly, the consumer has nowhere to “insert” a new product if the idea has already been implemented using another product. A new product may become necessary only if the previous product fails, and this is a very long process, so you will not get around competitors. Therefore, to get around the competition, you need something else. Continue reading
It turns out that it is possible to attack effectively only if the uninterrupted production of ammunition is organized. But for ammunition, raw materials are needed, which in marketing are marketing research, analytics, i.e. all the data on the basis of which the creators create them. Creating creativity divorced from life is a big mistake.
Not creating creativity means not attacking the markets. Do not attack the markets – this means not to apply active marketing. Do not apply active marketing <- this means losing, because the application of active marketing requires the market. Attack marketing is not chaotic marketing, but jewelry marketing. With attack marketing, everything should be clear. Continue reading
Much suggests that the transition to a post-industrial economy has begun. However, not all running processes are successful. Post-industrial transition is no exception. It may or may not take place. Given the fact that there are people and groups of people to whom it is not beneficial, many obstacles are created on their part aimed at disrupting it.
There is an opinion that several times there were breakdowns, which means that now the breakdown is quite likely. And the decisive role in disrupting the transition can be played not even by its opponents, but by those who are interested in it and who implements it. Continue reading