Customer retention strategy is profitable
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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Beautiful slogan is the key to success
Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars.…

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Small business optimization. What is its essence?
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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idea means

Proper development of the dealer network

The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence of this type is in the formula “money – goods – money.” They have money, they invest it in goods in order to sell it to earn more money. Money is their main resource to which they seek the best use.

The second type is sellers. The essence of this type lies in the scheme “sales – goods – sales.” They differ from the first type in that, first of all, they invest not their money, but their ability to sell. Ability to sell their basic competence and the main resource to which they are looking for the best application. In fact, having become dealers, they monetize their selling skills. Continue reading

Pseudo-postindustrial business world

In fact, now it’s not the post-industrial world, but a different one. It can be called in different ways: pseudo-post-industrial, near-post-industrial, sub-post-industrial, semi-post-industrial. In fact, the industrial, or even more precisely, the agrarian-industrial format puts on the mask of post-industrialism. They are trying to pull some elements on the industrial formation and pass it off as a postindustrial one.

All this is logical and simply cannot be otherwise. The bottom line is that most of the people are pumped with ideas that underlie the agrarian or industrial formation, and some also with the idea that underlies the pre-agrarian formation. Continue reading

The right business start

In another case, sales are simply impossible, because these same people will not have the slightest reason to buy any goods or services and spend their money on it, and when there is no reason, then there is no motivation to do it. The idea is important not only for the businessman, but also for the manufacturer. She for him is a way to get new customers for their products. However, the consumer is not in trouble, he also benefits from what allows him to implement the idea.

Without implanted ideas, he would sit at home, and so the consumer goes to the cinema, bars, restaurants, bowling, a disco, buys goods and services that were once ideas too, and now they have become a place where people communicate, where they make their life more beautiful, and some even find their soul mates there. Continue reading

World financial system
Today, money is issued under the volume of goods or other values ​​that circulate in the economy. If you throw more money than there are goods, you get inflation. But…

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How to get around competitors to earn maximum money
How to get around competitors to earn maximum money? It is generally believed that simply offering the best product or service is enough. As practice shows, this is not enough.…

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Attracting startup investment
An idea formed at 0.1% is not an idea, but just an idea that no one is interested in. Why is nobody interested in thoughts? Thought is not able to…

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Creative economy
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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