Small business optimization. What is its essence?
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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Pseudo-postindustrial business world
In fact, now it’s not the post-industrial world, but a different one. It can be called in different ways: pseudo-post-industrial, near-post-industrial, sub-post-industrial, semi-post-industrial. In fact, the industrial, or even more…

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Save business and customers
Looking into the eyes of reality, you look at the starting point and see how to save the business. Looking at the starting point, you will clearly understand that not…

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more water into it than

Beautiful slogan is the key to success

Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars. They become rich for a very long time, and you can become a beggar in one instant, because the modern world is such that from wealth to poverty is only one step. Moreover, this may be an insignificant step, a very small step.

Yesterday you were rich and happy, and today you are poor, miserable and deep in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is bad sales. A bad slogan is not a sentence, just as a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand. Continue reading

Creative economy

A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others able to create truly new ideas. Continue reading

How to save the world from disaster

Money is sorely lacking. And everyone, from the poorest homeless to the very top of the world elite. One is missing a couple of bucks, the other is missing a couple of hundred billion. The situation is very strange, because, as you know, “Gd does not give desire without the possibility of their fulfillment”. The bottom line is that there are many desires, but they are fulfilled poorly.

How did it happen? Why did the matrix crash? Why are there desires, but they are not realized? First of all, because there is not enough motivational energy, the materialization of which is money. The global financial system is working at 500% of its ability to create money, but it is still not enough. Continue reading

Internal marketing from professionals
A man is selfish, he always thinks of himself, of his own benefit. He thinks of someone else's benefit only if he is motivated to do so. Such, however, is…

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Pseudo-postindustrial business world
In fact, now it’s not the post-industrial world, but a different one. It can be called in different ways: pseudo-post-industrial, near-post-industrial, sub-post-industrial, semi-post-industrial. In fact, the industrial, or even more…

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Urgently need customers? There is a recipe!
There are situations when customers are needed quickly, urgently and most importantly - as cheaply as possible, and preferably even free. Such situations at one time or another are faced…

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How to attract new customers and earn a lot
Customers are our everything. The more customers, the more revenue. The more income, the more expenses you can afford and the stronger the business. Accordingly, in order for more and…

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