Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is very rare, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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Ticket to the post-industrial economy
Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this.…

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Next Generation Business
About 200 years ago, industry was a new generation of business that generated fabulous incomes. Now this is far from the case. Take any product, starting from nails, ending with…

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Beautiful slogan is the key to success

Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars. They become rich for a very long time, and you can become a beggar in one instant, because the modern world is such that from wealth to poverty is only one step. Moreover, this may be an insignificant step, a very small step.

Yesterday you were rich and happy, and today you are poor, miserable and deep in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is bad sales. A bad slogan is not a sentence, just as a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand. Continue reading

Creative economy

A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others able to create truly new ideas. Continue reading

How to save the world from disaster

Money is sorely lacking. And everyone, from the poorest homeless to the very top of the world elite. One is missing a couple of bucks, the other is missing a couple of hundred billion. The situation is very strange, because, as you know, “Gd does not give desire without the possibility of their fulfillment”. The bottom line is that there are many desires, but they are fulfilled poorly.

How did it happen? Why did the matrix crash? Why are there desires, but they are not realized? First of all, because there is not enough motivational energy, the materialization of which is money. The global financial system is working at 500% of its ability to create money, but it is still not enough. Continue reading

Attack marketing
It turns out that it is possible to attack effectively only if the uninterrupted production of ammunition is organized. But for ammunition, raw materials are needed, which in marketing are…

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Customer insight
Understanding the client is the key to success in modern conditions. The one who better understands the client can reveal all his needs and satisfy them. This means that spending…

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Legram of personality as the best psychologist
Until you were born, nobody pressed you and nothing pressed. It was simply impossible, because you were not there. As soon as you were born, pressure begins immediately, and from…

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Proper development of the dealer network
The search for new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence…

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