Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars. They become rich for a very long time, and you can become a beggar in one instant, because the modern world is such that from wealth to poverty is only one step. Moreover, this may be an insignificant step, a very small step.
Yesterday you were rich and happy, and today you are poor, miserable and deep in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is bad sales. A bad slogan is not a sentence, just as a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand. Continue reading
The product of a post-industrial economy is an idea. It is clear that new ideas were generated and implemented before, but with previous technologies it was a very time-consuming task that required a lot of money, and therefore few people worked on it. Basically, everyone just copied other people’s ideas. However, the emergence of new technologies has allowed to put the generation and implementation of new ideas on the stream.
At first, this level of the economy was very weak, but then it began to occupy more and more strong positions, until, finally, the importance of this sector reached a critical mass and it began to crush other sectors. Continue reading
Business does not go when there is no one to buy goods or services. If you decide to go fishing and choose a lake where there is no fish, you can do anything, but you will not catch fish. The same is true in business: if there are no consumers, do what you want, even if you offer a product for free, but you can’t sell it. You can scold nature, competitors, the state, but this will not solve the issue.
It is clear that the state, of course, can establish some restrictive measures, for example, it can prohibit the circulation of narcotic substances, or limit the age of sale of alcoholic drinks or cigarettes, i.e. sometimes the number of consumers is regulated by the state. Continue reading