Marketing is not only a “lifesaver” at a time when small businesses are in distress, but also a kind of “leaps and bounds” that can significantly accelerate the growth of a small company. This property of marketing is due to the fact that it allows you to maximize the concentration of resources and efforts precisely on the growth of the company, without allowing them to be wasted.
Thanks to marketing, the same efforts are being made, the same amount of resources are being spent, but the output is completely different. For example, marketing allows you to find a suitable niche, segment or market market and concentrate on them. As a result, the company very quickly has customers and it doesn’t have to work for a long time without profit or even minus. Continue reading