so that if you
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount that you need to spend on creating one client. This means that if you manage customers, and not create them to replace the departed, you can free up money for something else. If you know how to retain customers, then you do not need to search for new customers.
For example, money can go to purchase new equipment or to finance a staff motivation system, which will positively affect the overall level of competitiveness of both the business and its products or services. Continue reading
I would not want to upset anyone, but as they say from the song you will not erase words. The sad fact is that as a result of communication with fellow marketers, it became clear that the amount of bad news from the market is increasing. The essence of this bad news is that so many markets are falling, their market conditions are deteriorating. This is confirmed by individual marketers and marketing experts, as well as various communities and guilds of marketers.
It could be attributed to marketing hysteria, but it won’t work, because the falling markets and the worsening market conditions are also confirmed by people working in sales. Continue reading