Spending on manufacturing customers
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount that you need to spend on creating one client. This means that if you manage customers, and not create them to replace the departed, you can free up money for something else. If you know how to retain customers, then you do not need to search for new customers.
For example, money can go to purchase new equipment or to finance a staff motivation system, which will positively affect the overall level of competitiveness of both the business and its products or services. Continue reading
What might such a system look like? Take one of the ideas – managing sexual energy. It lies at the heart of the lingerie market. This idea motivates people to use underwear and work to get it. Underwear itself is a tool for regulating sexual energy. Not the only one, there are others, but each has different regulatory options.
One or another tool is used when there is a question of specific regulation in a particular situation. This idea was introduced in almost all the inhabitants of the Earth. Its carriers are about 7 billion people. They want to implement it, are ready to work for this. The motivation created by this idea makes it so that people themselves sew underwear, or work to get money and buy it. They do not have to be forced, they are motivated themselves. Continue reading
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks or in connection with a small starting capital, they decided to start from small with the prospect of business growth to medium or large. The second category is people who realized that they have a small surplus of energy and that medium or large business they simply cannot pull on the basis of this amount of surplus energy.
In any case, a business, including a small one, is always opened in order to turn the surplus of its personal energy into money, because the business itself is a machine for converting human energy into money. A small business starts, as a rule, spontaneously, because there is not enough knowledge and experience. Continue reading