Small business optimization. What is its essence?
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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The core of the business as its foundation
It is believed that any business is simply the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”, the…

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The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

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which means

Attracting startup investment

An idea formed at 0.1% is not an idea, but just an idea that no one is interested in. Why is nobody interested in thoughts? Thought is not able to create a need. She can only create a like-minded person. She does not create a client for a startup, so there is no demand for a startup product. Promoting a thought is about how to sell only one button from it under the guise of a smartphone, or to sell one wheel from it under the guise of a car. Only a 100% formed idea can create a client. An investor or partner never invests in thought, because he knows that he will then have to bring it to the idea. Why should an investor do this? Continue reading

Beautiful slogan is the key to success

Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars. They become rich for a very long time, and you can become a beggar in one instant, because the modern world is such that from wealth to poverty is only one step. Moreover, this may be an insignificant step, a very small step.

Yesterday you were rich and happy, and today you are poor, miserable and deep in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is bad sales. A bad slogan is not a sentence, just as a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand. Continue reading

Creative economy

A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others able to create truly new ideas. Continue reading

How to attract new customers
The first event consists in a detailed description of the product and highlighting its characteristics. This event is necessary because usually the goods are considered on the one hand, from…

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Legram of personality as the best psychologist
Until you were born, nobody pressed you and nothing pressed. It was simply impossible, because you were not there. As soon as you were born, pressure begins immediately, and from…

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Attack marketing
It turns out that it is possible to attack effectively only if the uninterrupted production of ammunition is organized. But for ammunition, raw materials are needed, which in marketing are…

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Small Business Marketing Launch
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. Thinking that you will make money first and then do marketing…

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