Next Generation Business
About 200 years ago, industry was a new generation of business that generated fabulous incomes. Now this is far from the case. Take any product, starting from nails, ending with a car. None of these goods, if they are sold as just industrial goods, brings such a profit that it is possible to put together wealth.
Previously, when industrial goods were in great short supply, when industry was a new generation of business, you could become rich as a result of the opening of a factory or factory. But now the situation has changed, now very often purely industrial enterprises have to work either on the verge of zero profitability, or even barely make ends meet even without it. Until recently, those who sell them or those who have a brand could make real wealth on manufactured goods.
This happened because there is no shortage of goods, but there is a shortage of consumers. Distribution networks created consumers and thereby earned profit. Similarly, brand owners created consumers and received money for it. As a result, manufacturers began to depend on brands and distribution networks and ceased to be owners at their own holiday of life. Although now even those who own brands and retail chains cannot get rich very much, because they have exhausted their capabilities.
The next sector, which was once a new generation business, is information technology. If earlier wealth could be put together by releasing a variety of information products, now it is almost impossible. In the past, wealth on information products was made because they were in great shortage, and this allowed skimming.
Now the situation has changed, now millions of specialists are working in the information sector, who create many thousands of information products for every taste and for any purchasing power. In other words, competition in this sector is off the charts, which has affected the price level of information products.
Now they also often cost a penny, and many are generally offered free of charge. So, why did all these sectors become almost unprofitable, and often causing losses? It’s simple, because they turned into infrastructure for a new sector – the ideological economy, and the infrastructure is always costly. Infrastructure is never profitable.
Where are real wealth now made? They are made in an ideal sphere, and it was here that people gathered who got rich on this. Take Joan Rowling, she became rich in inventing and implementing the idea of a fairy tale, where the main character is Harry Potter. Likewise, Sergey Brin got rich on the idea of a special search engine, whose company is engaged in information technologies at first glance.
In fact, he invented, materialized and sold the idea to investors. Further, we can recall Mark Zuckerberg, who came up with the idea of the FACEBOOK social network and sold it to investors. This includes James Cameron, whose latest film Avatar has earned more than $ 2 billion for its creator.
At one time, the ideas of “Terminator” and “The Matrix” the authors of these films also earned billions of US dollars. Yes, yes, it was on good ideas and on their good implementation, and not on films that money was earned. A lot of films are made, but only a few have success, and all because the potential is different and greater than those films whose idea is better in itself and better implemented.
So, all businesses that are not connected with the ideal economy, the economy of generating and selling ideas, have become the infrastructure for this sector. The business of the new generation is the generation and sale of ideas. As analysis of brands, for example, the Apple brand shows, all sectors now depend on this sector, and where there is dependence, there is an opportunity to dictate the conditions, which is what ideocrats do.
The ability to dictate terms leads to the ability to make good money on it, which is what businesses involved in the generation and production of ideas do. Their owners are turning into the richest people in the world. What to do the rest?
The rest can leave the market, or stay and be content with small ones, producing products that make it possible to earn a penny, can find a representative of a new generation of business, who, under certain conditions, will create for them no longer penny products, or may themselves become representatives of a new generation of business and get a real opportunity to get rich.
There are no other options for the development of the situation now, because the world is no longer what it was 1000, 500, 100, and even 10 years ago. Want to become a representative of a new generation of business? Read the marketing articles written in the language of noomarketing and get marketing advice and then you will succeed.