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It is believed that any business is simply the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”, the…

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Whether or not marketing is necessary for the business is up to you

Marketing is generally such an interesting thing that it is not clear when it is and when it is not. Take a business like a car service. A car service has clients, like, in general, any other business. Customers are different. There are completely strangers and such customers are assigned the maximum price. But there are also familiar people who are often offered a lower price by acquaintance. In turn, there are very good friends, friends and relatives.

Such customers are usually offered the lowest price. But if you please, dividing customers by characteristics and offering them different prices in this regard is nothing more than market segmentation. Market segmentation is one of the main marketing tools. Thus, whenever a businessman divides customers into different segments, he is actually engaged in marketing.

Whether or not marketing is necessary for the business is up to you
need or not marketing business

There are many examples and there is always a place for marketing in these examples. Accordingly, absolutely all businessmen use marketing, though sometimes they themselves do not know it. This means that the question of whether or not marketing is needed for the business, in fact, is transformed into the question of how much marketing is needed by the business and the question of how to organize the most effective interaction between marketing and sales.

These are very important questions, because marketing is the technology of a business, a successful business. The more marketing in the business, the greater the result from the business. The better the pricing policy is worked out, the more money you can earn. The better the assortment is developed, the more money will be earned. The better you can segment customers, the more money you can earn.

You can always safely answer that marketing is necessary for business, if only because marketing and business are basically the same thing

In addition, marketing is a technology for a successful business, it is also a way to accumulate experience, and experience is one of the main assets of a business. If there are competitors in the market, then in 100% of cases the victory will be for the company that has more experience and applies the rules of marketing. Experience almost always wins even a lot of money. For this reason, experience should be gained, accumulated and saved.

Doing business through marketing allows you to gain experience, highlight the most important thing in it and keep it in your business, even if key employees leave you. They can take away their experience, but not the experience of the company. Accordingly, if you are ever asked if marketing is necessary for a business, you can always safely answer that marketing is necessary for a business, if only because marketing and business are basically the same thing.

A business without marketing is impossible in principle, because it will no longer be a business, but something else. A businessman can do marketing on his own, he can hire a marketer, or he can just get advice on business and marketing, but this must be done. It should be noted that the latter option is the cheapest. The main thing is not to make a mistake with consulting, choose the one that suits the businessman, because the types of consulting are different.

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