Business is not going
Business does not go when there is no one to buy goods or services. If you decide to go fishing and choose a lake where there is no fish, you can do anything, but you will not catch fish. The same is true in business: if there are no consumers, do what you want, even if you offer a product for free, but you can’t sell it. You can scold nature, competitors, the state, but this will not solve the issue.
It is clear that the state, of course, can establish some restrictive measures, for example, it can prohibit the circulation of narcotic substances, or limit the age of sale of alcoholic drinks or cigarettes, i.e. sometimes the number of consumers is regulated by the state. However, the lion’s share of goods is in free circulation, which means that the lack of consumers is associated with other factors, which we are now trying to find out.
It is known that the basis of any market is an idea. It is introduced into the consciousness of some people who eventually become consumers of goods or services and form a market. It is clear that the number of people in whom this idea can be implemented is of course and someday there comes such a moment that an idea has already been introduced into each person and, moreover, is embodied.
It turns out that such a moment comes when the idea is exhausting itself, and therefore the market, which is built on its basis, is exhausting itself, because everyone has already bought these goods or used these services and they no longer need them. They buy goods in such a market only if a previously purchased product fails. As a rule, for a certain period, for example, for a year, approximately the same level of demand is formed on the market, and hence the level of supply.
Thus, the company produces almost the same amount of goods from year to year and it begins to stagnate, as a result of which the business does not go. If you take by analogy, you can imagine a glass of water. Pouring more water into it than it holds does not work, it can only be done if water is drained from the glass, i.e. if you make room.
However, pouring water from a glass is not the only option. There is another option – take another glass and pour water into it. In the language of noomarketing, to take another glass – this means introducing a new idea on the market and building a new market on its basis. Such an option for business is the only acceptable one, because “pouring water” from the market is not possible, i.e. to pick up cars from consumers so that later they will not be able to offer new ones.
You can only take a new glass and start pouring water into it. As a result, after the idea is implemented in a sufficient number of consumers, a new market will be formed around it and demand will be created for goods that correspond to this idea, which means that the business will get out of stagnation and become dynamic again. But this will continue as long as the idea does not exhaust itself again, which means that again and again it will be necessary to introduce new ideas so that the business does not end up in stagnation.
In order to create new consumers, one must be able to work with ideas. In order to be able to work with ideas, you need to read marketing articles written in the language of noomarketing, because noomarketing is also a technology that is tailored for this. If there are few articles, you can get marketing advice and answers to all questions.