How to establish export to rich countries
You can earn money only in the West and for this you need the right export strategy, which allows you to understand the market. The West is a surplus place. There, in general, everything is enough for everyone. In the West, the desires of people with more are satisfied. Everything is optimized, tuned, organized, so the psychological stress of people is minimal, but physical stress is maximum, because in order to satisfy the maximum of your desires you need to work hard.
We can say that everyone there is at the limit of their physical capabilities. Therefore, goods for physical unloading go well there, which save time and money. And the better they go, the better they unload. In fact, only innovative products go well in this market. It is simply unrealistic to sell goods that are not needed and that you want to sell yourself.
As you can see the answer to the question of what should be the strategy of export to the West is quite simple. You just need to offer the market what no one has offered it yet. In turn, our companies basically have only what they themselves do not need, with the exception of raw materials, which is why there is a huge problem with the sale of goods on the Western market. However, simply offering something new is not enough; it should also satisfy the real needs of consumers.
If you can’t offer something new, there’s nothing to do in Western markets
This means that with the help of the goods offered, consumers should be able to realize their ideas. Western businessmen understand this well, at least those who manage to stay in the market for a long time and who use the script of modern marketing. They not only understand this, but also conduct business based on this premise, constantly looking for and offering customers something new. Well, customers are accustomed to the constant search for something new.
The surplus economy of the West, in contrast to the scarce economy of the East, creates money. Therefore, everyone seeks to enter the Western market in order to earn money. This is not successful for everyone, but only for those who offer the West really something new. If you can’t offer something new, there’s nothing to do in Western markets. There are many success stories of companies from eastern countries in the West and all of them are related to the fact that these companies were able to offer something really new.
It is obvious that the eastern mentality is the main cause of failures in Western markets. To enter the Western market, you need, first of all, an export strategy that will reformat the mentality in a Western fashion. One of the options for this is to pump the company as a whole and its employees with a Western mentality. If not the entire company, then at least those units that will work in the West.
Based on the foregoing, how to establish export of rich Western countries is generally understandable. However, there is little understanding, concrete actions are needed, because nothing will happen by itself. Moreover, not just actions are needed, but an action program, because only it will allow you to get the desired result. In fact, you need a quality export strategy. Only a person who has a good command of the Western mentality will be able to develop it.
Only a high-quality, and not a fictitious export strategy will allow you to get specialists who can create products that will really be interesting to Western buyers, as well as promote and sell them. Only investments in a quality strategy will return, and they will not disappear, as if in a black hole.