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To understand what the basics of doing business are, you must first clearly define what a business is. This seems to be understandable, but I must say that the traditional…

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Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is very rare, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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10 main reasons for low profits
So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on…

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The product of a post-industrial economy is an idea

The product of a post-industrial economy is an idea. It is clear that new ideas were generated and implemented before, but with previous technologies it was a very time-consuming task that required a lot of money, and therefore few people worked on it. Basically, everyone just copied other people’s ideas. However, the emergence of new technologies has allowed to put the generation and implementation of new ideas on the stream.

At first, this level of the economy was very weak, but then it began to occupy more and more strong positions, until, finally, the importance of this sector reached a critical mass and it began to crush other sectors. This event happened recently, each of us was his witness. We are talking about 2008, when an event took place that was framed so as not to attract unnecessary attention of onlookers and potential competitors like the global financial and economic crisis.

In fact, in 2008, representatives of the new economy seized financial power and sent money to the post-industrial level of the economy, virtually bleeding other sectors that were without money and started having problems. Actually, the amount of money in the world economy did not decrease, it was simply sent to where the new owners said, who are not interested in past levels of the economy, because they became unprofitable and turned into infrastructure for the new economy.

A post-industrial economy, like any other, requires raw materials. She has her own specific raw materials. This may seem somewhat strange, but such raw materials are people, because it is in people that new ideas are introduced and it is from people that consumers are created. The most interesting thing is that the more people the idea is implemented, the more people will be needed.

In other words, the development of the post-industrial economy will lead to the fact that the people who will have to be cared for, cherished and cherished in order not to lose the competitive struggle will become the greatest value. They will no longer fight for markets, not for sources of valuable natural resources, but for people.

It is clear that the methods of struggle will be completely different, you can say humane, without human sacrifice. Moreover, due to the fact that the fish is looking where it’s deeper, and the person where it’s better, it is precisely the creation of the best conditions for people that will be a way of competition, because if the population lives poorly somewhere, it will rush to where it will be better.

A decrease in the number of people will lead to a decrease in the country’s competitiveness, because the ability to introduce ideas will decrease. The fall will continue until a country where the government does not provide an adequate standard of living is absorbed by a more successful neighbor, or until the entire population leaves it. In accordance with the foregoing, under the new conditions it will be necessary to work, and in some places not only states but also companies will have to work.

At the same time, only those who survive will learn how to create a product of the post-industrial economy. A completely new era, unless of course some global force majeure happens, will come very soon, most likely, in 2020-2025, i.e. companies and states have only 5-10 years left to rebuild in a new way. If you do not have time to rebuild, then the ruin will not be a bad prospect for them.

Only those companies and states that can master the technologies through which it will be possible to create and promote the main product of a new level of the economy – ideas, will be able to rebuild. The speed of transition to a new level is the most important thing here. Whoever is the first to rebuild is the first to receive customers. Other customers may not be enough.

One of the technologies for working with ideas is noomarketing. Noomarketing is a technology that allows you to carry out the whole cycle of work with ideas, starting from generating an idea, including creating a strong brand and ending with creating a sales market on its basis. Many well-known companies work on technologies similar to noomarketing, which have already realized that the post-industrial economy is a reality.

Learning how to market is better to start now. This is due to the fact that one theory is not enough, we also need experience in its application. The theory can be accessible to everyone and it’s hard to win on something, but the amount of experience can be different and this will be a determining factor, in other words, the one who has the most experience will always win. Accordingly, the sooner you start, the more experience you can gain. The greater the experience, the stronger the level of competitiveness.

Where to start training? You need to start learning small – read marketing articles written in the language of noomarketing. They will prepare you to learn about noomarketing. In principle, it is quite simple, but it’s difficult to adapt to it. Articles are just written in order to make this rebuilding quick and painless. If something is not clear, you can get marketing advice and answers to all questions.

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