Creative Economy Elite
The creative economy elite will be formed sooner or later. When this happens, the new elite will begin to put very serious barriers to entry into their circles and it will become impossible to get into the representatives of the creative class, even if you will be able to generate and implement ideas better than others. So if there is a desire to become one of the ideocrats, it is better to start doing it now, because then it will be too late.
This is due to the fact that when the creative class has a significant part of capital, they simply take all the power into their own hands and hold it until a new sector of the economy comes out in the first place, until the next type of economy begins to take shape which will replace the creative economy.
So it’s quite obvious that the future lies with the representatives of the creative class, it is they who will move further humanity, which will completely hang from them. This is due to the fact that only societies in which there is a creative class can be competitive globally.
A strong dependence on the representatives of the creative class is due to the fact that only the creative class is able to create a profitable product. All other segments of the economy can only create something to which you can attach creativity. A product without creativity will not be valuable. There is a similar situation at a different level now. For example, take sand. It basically does not constitute value.
But when it is mixed with cement, it becomes a solution that already represents value, but only within the framework of an industrial economy. Sand gains value in the process of industrialization, in the process of mixing with cement. A similar situation will be in the creative economy. In a creative economy, only a product in which a creative is integrated, a product that contains a creative, will have value. A product in which creative is not integrated will not have significant value, but you won’t earn much.
In connection with the foregoing, in the new economy only those states and companies in which there are representatives of the creative class will be competitive, because only such states and companies will be able to offer the world a product that is valuable in the framework of a creative economy.
Accordingly, states and companies that want to be successful in the new environment must ensure that they have a creative class. If there are no creators in the state or company, they will become easy prey for more successful competitors. There is one more chip. It consists in the fact that it is necessary not only to be able to create a creative product, but also to promote and sell it.
In order to promote and sell a creative product, appropriate technologies are needed. One such technology is noomarketing, which you can learn by reading marketing articles written in the language of noomarketing. And if there are few of them, you can always get marketing advice and answers to many questions.