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Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

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The right business start
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Creative economy

A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others able to create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas.

The idea is really a very subtle substance that not everyone can work with. This is due to the fact that the idea cannot be seen, it cannot be sniffed, it cannot be touched, it cannot be tasted, because a person does not have anything that he could do it. In order to deal with an idea, it must be dressed up in that substance that a person can interact with, in other words, the idea must be materialized, but not everyone can do it, but not because there are no abilities, but because there are no tools .

So far, the creative class uses intuition rather than technology, and therefore this class is still small in number, because not every intuition is tuned to the “right wave”. Over time, you will have to use technologies, because intuition is not the most reliable thing, but not everyone will be able to use technologies, but only those who will have access to them. This is where the new elite will finally form and it will become that part of humanity to which the tools for working with ideas will be available.

The creative class has not yet been fully formed. While the formation of the creative class is going on, admission there is free. Anyone who becomes involved in the generation of ideas and will do it better than others can become a creative creator. At the same time, the barrier to entry there is now very low, in other words, in order to become a creative person you just need to start doing it.

At one time, after the collapse of the USSR, anyone who drove at least something became rich, because everything was in short supply. However, then the bar gradually rose, and becoming rich was becoming more and more difficult and difficult, because it took more and more intelligence and strength until it got to the point that getting rich became almost unrealistic on old “themes”, only those who possessed technology and created new ones became rich “Topics”.

Thus, over time, in order to become a creator, you also have to master the technology. One such technology already exists is noomarketing. So far, it is still available to everyone, but over time, the cost of access to it will increase, which means that not everyone can get it.

Active placement of barriers to entry into the creative class will begin when the number of its representatives reaches a critical number. This will happen when the number of creators reaches that amount that can cope with the infrastructure of the creative economy, which includes all the lower sectors of the economy: agricultural, mining, industrial, information.

Now you can actually get this infrastructure for free, but then, when all of it is under the control of one or another creative person, it will be impossible to get it. If someone wants to become a real creator, he will have to build the appropriate infrastructure, for which money will be needed, and money can be earned only in the creative economy, and this, as you can see, is already a vicious circle and it will be virtually impossible to break out of it.

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