Improving customer service
I would not want to upset anyone, but as they say from the song you will not erase words. The sad fact is that as a result of communication with fellow marketers, it became clear that the amount of bad news from the market is increasing. The essence of this bad news is that so many markets are falling, their market conditions are deteriorating. This is confirmed by individual marketers and marketing experts, as well as various communities and guilds of marketers.
It could be attributed to marketing hysteria, but it won’t work, because the falling markets and the worsening market conditions are also confirmed by people working in sales.Some in this regard, even go into a deep spree. It is not surprising, because for more than 10 years everything was fine, but in the last year the situation began to deteriorate sharply, and when the situation worsens, then it is time to improve our work with clients.
There is good news too – not all markets are falling yet. But this news is only partly joyful, because basically those markets that basically cannot fall do not fall. Yes, there are markets that, in principle, cannot fall — these are markets for essential goods and services. The markets for goods and services are not falling primarily, and this is the first sign of a serious crisis and a sign that people are either starting to save, or they have less money.
All this means that now you will have to spend more effort on working with clients, because so simply they will not part with the money. For those who are used to the fact that customers buy everything in a row and they don’t even need to persuade them, difficult times come.
Easy enough times were caused by the politics of cheap US dollar and cheap Euro. For a long time, they were actually distributed right and left. The result of this was the synchronous inflation of the US dollar, Euro and other currencies. Relative to each other, their courses have not changed much, and this causes the illusion that it is stable. However, in fact, if you take not the money, but the real goods as the base, the picture becomes very interesting.
For example, if we take the prices of gold, oil and real estate, it turns out that these currencies from the beginning of the 2000s synchronously dipped 6-8 times. In order to regain confidence in currencies, a policy of expensive US dollar and expensive Euro began. As a result, people have less money, which means that there are fewer customers, which means it becomes harder to sell. Only improvement of work with clients will help here.
Many years of growth, many years of confidence in the future, many years of expansion, many years of high self-esteem – many will have to forget about all this. The familiar world is crumbling or may very soon collapse. There comes a time when it will be necessary to fight for customers for real. There comes a time when it will be necessary to exert a lot more effort than before, so that if you do not improve your standard of living, then at least not roll back.
The standard of living is really at risk, because when problems with money arise in customers, they also arise in businessmen. When there are problems with money, when they are in short supply, they begin to be appreciated. This is precisely what financiers are seeking – so that they begin to value money, despite the fact that their real value has fallen by 6-8 times.
Many have already felt money problems and actually work literally in order to pay rent, get dressed and eat. This is sad, but there is a way out. In order to leave yourself a chance to return to your previous lifestyle, you need to improve customer service. The work is not stressful, and most importantly it can be done independently, which means free. It includes 5 steps:
– sell more to existing customers
– better understand your customers
– attract new customers
– keep old customers
– get a guarantee of customer retention
All this is, so to speak, a living wage for working with clients in the current conditions. Everyone should do this in order to keep up with, to fit. This must be done. Everyone will do it. Whoever doesn’t do it, he’ll lag behind, because customers will leave him. They will leave for the simple reason that no one wants to communicate with the straggler.
Whoever does it will receive the clients of the stragglers. Whoever does this first will win the most. At the same time, the field for activity that arises under such conditions is very narrow. This is due to the fact that the number of customers is very limited. Accordingly, you can earn only if you expand the work with old customers. Want to sell them more? Here’s a recommendation on how to sell more.