Beautiful slogan is the key to success
Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars. They become rich for a very long time, and you can become a beggar in one instant, because the modern world is such that from wealth to poverty is only one step. Moreover, this may be an insignificant step, a very small step.
Yesterday you were rich and happy, and today you are poor, miserable and deep in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is bad sales. A bad slogan is not a sentence, just as a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand.
One-day companies may not allow themselves to use a slogan or use a bad slogan, but for a serious company, a slogan is just as important as a good office because, like a good office, a good slogan creates an aura of seriousness and authority. Many factors contribute to the feeling that the company is serious and reliable, but in particular this contribution is made from the slogan of the company, which for this reason is its face.
It is on a slogan that they pay attention, first of all, when they want to understand what a company is, just like clothes, shoes and watches pay attention when they want to understand what a person is. Everything from customers to competitors pays attention to the slogan. If your company has a slogan, then it has a face. If there is no slogan, then there is no face either, which means not many will want to deal with it, because it is unpleasant to communicate with someone when you don’t know who is in front of you.
This is a normal occurrence; the suspense is always scary and alarming. Unknown is like darkness, it always seems that in the darkest corner some kind of monster is hiding, which can frighten at least and deprive the most valuable of the most – life. A slogan is a way to “highlight a company”, make it visible, save it from dark corners. Through the use of the slogan, customers are freed from a sense of uncertainty about the company, resulting in the formation of customer loyalty.
If the theater begins with a hanger, then the company begins with a slogan, because the slogan is the face of the company, and it must be with it. However, not only does the company have to have a face, it also has to be pleasant, attractive, seductive. Only in this case will it attract the attention of customers, arouse their desire to cooperate. In other words, the tagline should be effective.
It is clear that just like the face of not every person is spectacular, not every slogan is such. At the same time, just like through different methods, you can correct the face, you can also correct the slogan, increasing its attractiveness. However, if many people are engaged in their personal face, making it more attractive, few people are engaged in the face of the company. Very often, after some phrase has been invented that is liked by some employees of the company, it is approved as a slogan.
But this is a big mistake, because any few words can be a phrase, but not any few words can be a slogan. The slogan is only those phrases that are consistent with the idea of the company. In other words, a slogan is not just a phrase, but a function that runs through the correct phrase. If the phrase is incorrect, then this function simply will not work, which means that the company loses its face, and with it many other things.
So, if you want your company to look the best in the eyes of customers, you need to do your slogan. The slogan is what begins the formation of customer loyalty. If there is no slogan, then it must be developed, if there is a slogan, it is necessary to evaluate it and determine whether it fulfills the role of the person of your company and if so, how much. Of course, you will have to spend a little time creating an attractive face, but it’s worth it.
Just as a beautiful girl or boyfriend always stands out from the crowd, your company will start to stand out from the crowd if she has a beautiful face. They will want to cooperate with her only because she draws attention due to her beautiful face, in other words to the slogan. A beautiful slogan, among other things, as well as a beautiful face, is a way to make new acquaintances, get new partners and clients and as a result achieve your most secret goals and realize your wildest ambitions.
A beautiful slogan is a guarantee that the company will face control and be accepted by customers in general and the market in particular. Well, in order to conduct effective business in the market, you need to own marketing, for which it is useful to read interesting articles on marketing. A business cannot be spoiled by marketing, so the more articles you read.