How to attract new customers
The first event consists in a detailed description of the product and highlighting its characteristics. This event is necessary because usually the goods are considered on the one hand, from…

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Pseudo-postindustrial business world
In fact, now it’s not the post-industrial world, but a different one. It can be called in different ways: pseudo-post-industrial, near-post-industrial, sub-post-industrial, semi-post-industrial. In fact, the industrial, or even more…

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The business has stopped. Why?
"Therefore, any business built on the idea of ​​a businessman’s personality sooner or later reaches its limit" But there is one point that imposes restrictions on business growth when it…

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Small business optimization. What is its essence?

Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks or in connection with a small starting capital, they decided to start from small with the prospect of business growth to medium or large. The second category is people who realized that they have a small surplus of energy and that medium or large business they simply cannot pull on the basis of this amount of surplus energy.

In any case, a business, including a small one, is always opened in order to turn the surplus of its personal energy into money, because the business itself is a machine for converting human energy into money. A small business starts, as a rule, spontaneously, because there is not enough knowledge and experience. Spontaneously open business is often not optimal. In this regard, he has to spend a lot of time, money, energy and other resources.

To correct this situation, work with the businessgram and optimization of small business is required, which will reduce these costs and, accordingly, increase the amount of benefits received. However, the problem is that the businessman’s energy, as it was generated, continues to be generated and it must be realized so that there is no stagnation. For this reason, the businessman simply does not have enough time to develop a plan for optimizing his business.

As mentioned in the article “Small Business Prospects” for this type of business in the economy, there are 2 main niches: starting new directions or helping medium and large businesses, and this must be taken into account when optimizing small businesses. How is small business optimization carried out? There are many optimization methods, in principle. But it is best to use the so-called ideal optimization method, because it is the most effective and most accurate, which means that it allows you to achieve 100% optimization.

The essence of this method is that the beginning of a small business considers the idea of ​​this business, not people, not machines, not equipment, not a form of organization, but an idea. Machine tools, personnel, equipment, organization method – this is the form for the realization of this idea. The business process in this situation is considered as a process of developing this idea. What kind of idea is this? If a new direction has been launched through small business, then this is a personal idea of ​​the one who launched this business and put it in its foundation.

If we are talking about helping medium or large businesses, then we have in mind the idea that is developing accordingly large or medium businesses. For this reason, the first stage of optimization is to highlight the idea with which the small business that it develops works. Very often the idea is not highlighted, and as a result, the businessman acts on the basis of intuition. This is the reason that the result is a non-optimal business.

Having a business idea highlighted and properly formatted on paper or electronically is very important. The optimization of small business begins with this, because, as in this case, the idea becomes clear, and the businessman clearly understands what he is dealing with. Also in this case, he can build a clear business algorithm, or rather an idea development algorithm, which will lead to the fact that the business will really work and turn the businessman’s energy into money.

Otherwise, representatives of small businesses conduct their activities without real interaction with the idea in whose interests they work. It is impossible to develop it without interacting with an idea, because it is an idea that gives clear instructions on how to develop it, in contrast to intuition, which gives a presumptive instruction. It is the idea that generates thoughts, on the basis of which the businessman makes the right and optimal decisions, because as soon as she knows what she needs for development.

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