Creative economy
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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Attracting startup investment
An idea formed at 0.1% is not an idea, but just an idea that no one is interested in. Why is nobody interested in thoughts? Thought is not able to…

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Creative economy
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

Continue reading →

Save business and customers

Looking into the eyes of reality, you look at the starting point and see how to save the business. Looking at the starting point, you will clearly understand that not everything is as scary as it might seem. Why? Because you will not leave below the reference point, because it is the limit, the absolute limit beyond which there is nothing. The reference point is the bottom. The feeling of the bottom relaxes and soothes.

You see the potential, just a huge potential

Standing at the bottom, look up. What do you see? You see potential, just huge potential. You see the potential not only of yours, but also of others. Every business has a potential that simply needs to be realized. Everyone needs goods and services. Therefore, customers will never disappear. This will never happen. They have always been, are and will be.

The only question is to find them, and find them quickly and cheaply. If consumers are expensive, you earn little or no money at all. If you look for customers for a long time, others can find them and offer them your goods or services and you will be in flight. So if you want to know how to save a business, the answer to this question is really simple.

How to save business and money
To save a business, you just need to get consumers as quickly as possible than others. The idea is, of course, banal, but realizing it is not easy. There are no other ways. Save the business in other ways will not allow competitors. The cheaper the consumer is, the higher the profit, because there are no other sources of cost reduction.

Clients alone are not generated.

By themselves, clients are not generated; they must be produced. Spending on manufacturing customers is as natural as spending on manufacturing goods. Is it possible to do without creating customers and spending on it? It is impossible, because the client does not know about your products. No one except you will be engaged in this, no one except you will not talk about your products.

To tell a client about a product or service, information transmission channels are needed, information carriers are needed and most importantly, high-quality information about the product or service is needed, and not just any, but in a language that is understandable to the client. If you do not have channels, there is no information, its carrier, you will not be able to inform your client about your products. absolutely nothing.

This means that you can never get customers in general and cheap customers in particular. To get at least some customers, and even more so cheap and fast, you need very high-quality marketing. This is not customary to say out loud, but the main purpose of marketing is to reduce the cost of customers and reduce the time they take to generate.

So marketing is fishing in the net

You can fish with a fishing rod, or you can put a net. So marketing is to fish in the net. If you put the net correctly, you can catch a lot of fish at a time. Of course, you need to invest in a network, it costs a little more than a fishing rod. But then you do not need a bait that lasts exactly once. As a result, the network is cheaper than a fishing rod.

Moreover, fishing with a rod suggests that you need to sit and fish. The network can be put in and periodically checked, doing other things at this time. Marketing is like a network, therefore it is a very popular tool all over the world that helps to keep a business running. Huge amounts of money are being invested in it. Very often, investment in marketing reaches 20% of revenue.

The right way to save a business

All this is not just like that, because each dollar invested in marketing brings 5-10 dollars of profit, and sometimes more, which allows you to save the business. That’s why marketing is needed – it makes money, good money, it allows you to squeeze the maximum out of the invested amount. It may seem that 20% of the investment in marketing on the amount of income is expensive.

You can invest in marketing later

But if you calculate how much money is lost due to the lack of marketing, then it becomes clear that in fact it is not so expensive. Investing in marketing is one of the first investments. They are usually made before production begins. You can invest in marketing later, after enough fishing rod has been caught.

Fishing with a fishing rod will help to save money for that. to buy a net and catch it. But you can spend your whole life on this. It’s more logical to shrink a little and immediately catch the net. It is more logical to initially build all processes on the principles of marketing. Thanks to marketing you:

get only the right customers;
spend time only on suitable customers;
get many customers at once, and not one at a time;
spend money only on “your” customers;
get the cheapest customers;
Do not make unnecessary movements;
Have a lot of free time
You have options for maneuvers;
confidently moving forward;
manage customers.
A proven way to save a business
How to keep a business

There may be several options for organizing marketing. One of them is to hire a marketer and he will do everything. The second option is not to hire a marketer, but to contact specialized companies.

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