It turns out that it is possible to attack effectively only if the uninterrupted production of ammunition is organized. But for ammunition, raw materials are needed, which in marketing are marketing research, analytics, i.e. all the data on the basis of which the creators create them. Creating creativity divorced from life is a big mistake.
Not creating creativity means not attacking the markets. Do not attack the markets – this means not to apply active marketing. Do not apply active marketing <- this means losing, because the application of active marketing requires the market. Attack marketing is not chaotic marketing, but jewelry marketing. With attack marketing, everything should be clear.
First of all, clear goals should be set and the orientation should not be on the process, as is usually the case with us, but on the result. The concept of attack itself implies the presence of a target. If there is no goal, then this is no longer an attack, but simply chaotic actions. An attack is a set of active actions to achieve a result. An example of an attack is an advertising company to conquer a specific market.
The fact that military equipment is not used in this case creates the illusion that everything happens naturally without the use of weapons. Actually, this is an attack and this is a war. To wage such a war, you need to become a marketer not only in diploma, but also in spirit. You need to attack when there is a goal. If you have a goal, in a way other than through an attack, to achieve it is simply unrealistic.
For example, the goal may be to increase market share, enter a new market, and obtain large profits. All this can be obtained only through an attack, in itself this will not happen, because any result requires action. Simple actions rarely give results, because with them there is no main thing – there is no mood to achieve it.
It is the attack that brings the result, because only attacking actions contain a sincere desire to get what you want at any cost. The result is only active marketing – attack marketing. Moreover, attack marketing is one of the concepts of active marketing.
Active marketing as the future
You can safely predict that the future lies with attacking marketing, the future with active marketing, which includes noomarketing. In a world where competition intensifies, only attacking marketing, active marketing can give the desired results. In this case, most likely, all those companies that use non-attack marketing, passive marketing will eventually be forced to leave the market, because they simply will not have the resources to exist.
Passive marketing does not allow you to compete effectively, because effective competition is possible only through active actions. There are likely to be no other ways to obtain resources other than how to conduct an attack. For this reason, it is better to worry in advance about switching to attack marketing, active marketing, otherwise you can already order yourself a place in the “company cemetery”.
Do not want to “company cemetery”? You need active marketing. There is no way without him now. To master it, you need to urgently read marketing articles, the more you read, the better it will be for you. They contain very useful information. If there will be few articles, that is, consulting within the framework of which you can get marketing advice and, together with them, answers to many questions.