Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is very rare, because today’s world is characterized by great passivity and passive marketing. The vast majority of companies live in such a way that they don’t have to do something new, everything seems to be “going with the flow.” Almost always, businessmen do not differ from the majority, although they should differ.
Businessmen simply must be active if they want to remain businessmen, because the market requires active application of marketing. However, sadly, most businessmen live by the principle – they opened a business, put them on their feet, and then lie on the couch and “cut loot”. They believe that as soon as the business is open and began to generate income, it means life is good, so you can relax and “cut money” on your existing business without stress for the rest of your life.
The nature of the business is structured so that active marketing is constantly needed.
To think so and apply such a strategy is a big mistake. Some sooner or later realize this mistake, it’s almost always too late, others don’t realize it and instead of businessmen become Don Quixote, who then struggle with their “windmills” all their lives, including high taxes, aggressive competitors, and others .
Nature is designed so that you can’t relax, especially if you are a businessman. The nature of the business is designed so that it is constantly necessary to apply active marketing. A businessman who does not want to be behind must become a marketer. If you relax, you degrade. Given that everyone is degrading, degradation may not be noticeable at first. Then she, as usual, will strike like a bolt from the blue, suddenly.
Active marketing for leaders
Degradation can be avoided in only one way – by constantly moving forward and only forward, through active marketing, because the market requires active application of marketing. Of course, you can try to constantly keep “acquired by overwork”, but this is a very energy-consuming and resource-consuming strategy. The world is arranged in such a way that there must be a constant dynamo. In business, there is only one technology for dynamics — marketing.
At the same time, marketing is not simple, but attacking active marketing. Active marketing is a constant readiness to go forward, to master more and more new frontiers, to carry out expansion. This is the only way to ensure the future of your business. An attacker is always the initiator of change. Through marketing, you can change the markets, consumers, suppliers, macroenvironment, microenvironment.
Attack marketing is active marketing
At the same time, the purpose of the attack is to create dynamics for your company, and the dynamics are not simple, but one that creates more favorable conditions for it and provides a larger volume of profits and incomes. If you look around, everything that anyone has ever received is almost always, with the exception of cases of inheritance, resulting from an attack. Only through attack can you get new markets, new consumers, better suppliers.
Attack marketing is active marketing, such marketing, in which weather is not expected from the sea, but the right climate with the right weather is created. To attack is to be on the crest of a wave. Only the one who attacks can skim the cream can hope for a successful future, while others will be content with “scraps”, if they certainly remain. If a passive device can give a short-term result, while very, very shaky, then the result of the attack is such a situation, in which there will be a long-term result, on which hardly anyone decides to encroach.