ability to promote the idea
It is believed that any business is simply the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is short, concise, reflecting only the main points and each businessman can modify it at his discretion and for his own market.
The core of the business as its foundation
In fact, the “business engine” is just the algorithm by which the businessman’s head works. Continue reading
Marketing is not only a “lifesaver” at a time when small businesses are in distress, but also a kind of “leaps and bounds” that can significantly accelerate the growth of a small company. This property of marketing is due to the fact that it allows you to maximize the concentration of resources and efforts precisely on the growth of the company, without allowing them to be wasted.
Thanks to marketing, the same efforts are being made, the same amount of resources are being spent, but the output is completely different. For example, marketing allows you to find a suitable niche, segment or market market and concentrate on them. As a result, the company very quickly has customers and it doesn’t have to work for a long time without profit or even minus. Continue reading
So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not supposed. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.
Main source of problems
reason for low profits Continue reading