How to increase profits
Business studies have shown that there is a problem preventing good profit, which is typical for 90% of businesses. If eliminated, then 90% of businesses can easily increase profits, and…

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The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

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Whether or not marketing is necessary for the business is up to you
Marketing is generally such an interesting thing that it is not clear when it is and when it is not. Take a business like a car service. A car service…

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but there are countries

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The core of the business as its foundation

It is believed that any business is simply the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is short, concise, reflecting only the main points and each businessman can modify it at his discretion and for his own market.

The core of the business as its foundation

In fact, the “business engine” is just the algorithm by which the businessman’s head works. Continue reading

10 main reasons for low profits

So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not supposed. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.

Main source of problems
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How to get around competitors to earn maximum money

How to get around competitors to earn maximum money? It is generally believed that simply offering the best product or service is enough. As practice shows, this is not enough. It is too little. The bottom line is that a product is a way to realize an idea. And usually that version of the idea that is relevant at the moment is already implemented with the help of some product. You can imagine that there is a computer with a USB port that is already taken.

Insert a USB flash drive into such a computer does not work. Similarly, the consumer has nowhere to “insert” a new product if the idea has already been implemented using another product. A new product may become necessary only if the previous product fails, and this is a very long process, so you will not get around competitors. Therefore, to get around the competition, you need something else. Continue reading

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Small Business Optimization
Optimization of small business allows you to achieve "inclusion of light in a dark room." In order to “turn on the light in a dark room” and turn all your…

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Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is very rare, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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Small Business Marketing Launch
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. Thinking that you will make money first and then do marketing…

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Beautiful slogan is the key to success
Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars.…

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