So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not supposed. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.
Main source of problems
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