How to attract new customers
The first event consists in a detailed description of the product and highlighting its characteristics. This event is necessary because usually the goods are considered on the one hand, from…

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Small Business Optimization
Optimization of small business allows you to achieve "inclusion of light in a dark room." In order to “turn on the light in a dark room” and turn all your…

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Pseudo-postindustrial business world
In fact, now it’s not the post-industrial world, but a different one. It can be called in different ways: pseudo-post-industrial, near-post-industrial, sub-post-industrial, semi-post-industrial. In fact, the industrial, or even more…

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global financial system is that money

The best customer is a loyal customer

The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The level of trust with him is so high that a loyal customer is actually a friend of the company. Accordingly, the formation of customer loyalty is one of the most important activities of any company. Is it easy to get a loyal customer? And it’s easy and difficult at the same time, because in order for the client to become loyal, you need to become the best for him. Continue reading

Beautiful slogan is the key to success

Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars. They become rich for a very long time, and you can become a beggar in one instant, because the modern world is such that from wealth to poverty is only one step. Moreover, this may be an insignificant step, a very small step.

Yesterday you were rich and happy, and today you are poor, miserable and deep in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is bad sales. A bad slogan is not a sentence, just as a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand. Continue reading

Improving customer service

I would not want to upset anyone, but as they say from the song you will not erase words. The sad fact is that as a result of communication with fellow marketers, it became clear that the amount of bad news from the market is increasing. The essence of this bad news is that so many markets are falling, their market conditions are deteriorating. This is confirmed by individual marketers and marketing experts, as well as various communities and guilds of marketers.

It could be attributed to marketing hysteria, but it won’t work, because the falling markets and the worsening market conditions are also confirmed by people working in sales. Continue reading

Active marketing for an effective business
Active marketing is attack marketing. However, such marketing is very rare, because today's world is characterized by great passivity and passive marketing. The vast majority of companies live in such…

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10 main reasons for low profits
So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on…

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Whether or not marketing is necessary for the business is up to you
Marketing is generally such an interesting thing that it is not clear when it is and when it is not. Take a business like a car service. A car service…

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The product of a post-industrial economy is an idea
The product of a post-industrial economy is an idea. It is clear that new ideas were generated and implemented before, but with previous technologies it was a very time-consuming task…

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